I drove a reliance on user-centric methods that directly led to revelations in jobs being done, latent industry and user needs, as well as potential business models while visualizing solutions that inspired C-suite sponsors. We launched an entirely new business vertical and empowered it to run as an intrapreneurial start-up: evolving from a research initiative to a revenue generating operation inside 11-months.

I advocated for design at the highest levels from initiative-start through execution to maintain traceability and direct linkages from production outcomes back to the original user needs. My UXD actions and design thinking was deeply embraced by the team, allowing me to contribute and inform every aspect of the project, maintaining an ineherent experience-focus throughout: